Since 2006, the Portuguese Post have associated themselves to the National Reading Plan, an initiative from the Ministry of Education in articulation with the Ministry of Culture and the Cabinet of the Ministry of Parliamentary Matters, with the aim of increasing the literacy level of the Portuguese, and created the program: ‘Onde te leva a Imaginação?” (Where will your imagination take you?).
This year, which is the 5th edition of this program, the country’s schools have been called upon to take part in various initiatives under the motto ‘Imagine and create a more sustainable tomorrow’, viz. development of the activity ‘Where will a stamp take you?’ following the new positioning of the brand: ‘CTT- with you for a sustainable future’.
The students’ work revealed a strong environmental awareness as regards environmental protection issues, taking into account energy alternatives that are less harmless to the planet.
The selection board, comprising members of the CTT and from the National Reading Plan, evaluated the contestants’ work according to pre-determined criteria focusing on the aesthetic quality and on the creativity demonstrated by the participants, and awarded prizes to one drawing for each level of education: Pre-school, 1st and 2nd stages of Basic Education.
Among other prizes and in line with previous editions, the winners have the opportunity to see their art works transformed into stamps.